Basic American Foods Selects Whistle Middleware

Basic American Foods (BAF), a leading processor of bean and potato products, has licensed Coolearth’s Whistle Middleware to help its shop floor applications talk seamlessly to its ERP system.

Whistle Middleware enables real-time issuing and reporting of production from Whistle SCE and other third party applications directly to back-end ERP systems. BAF will use Whistle for integrating its homegrown web-based production management systems with its ERP system.

“Whistle enables BAF’s customized applications to talk seamlessly and in real-time to their ERP system,” said David Zimmerman, Coolearth President and CEO. “Our solution replaces a manual paper-driven process that had the usual challenges with information lag times and data accuracy.”

About Basic American Foods
Basic American Foods is a leading supplier of potato products to the foodservice industry. Located in Walnut Creek, California, BAF has processing plants in principal growing regions across the United States, and offices in Mexico City and Hong Kong.

About Coolearth Software
Coolearth is a leading provider of supply chain execution solutions to food & beverage, chemical, and other process manufacturers. Solutions from Coolearth are designed to fulfill the unique needs of hybrid production facilities requiring integrated warehouse management and shop floor execution solutions. Coolearth products go beyond traditional warehouse management systems built for distribution centers by cutting costs and improving efficiency throughout the entire production facility.

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