Lisa Hjorten to Provide Coolearth Strategic Services

Coolearth announced that Lisa Hjorten, founder and former CEO of Pacific Edge Software, will be providing strategic consulting services to Coolearth’s senior management team.

Hjorten will assist Coolearth with several key areas, including strategic planning, sales, and fundraising. The company, which has experienced a 40% increase in revenues each year since its founding in 1997, believes that bringing in additional experience is one of the keys to managing its growth.

Hjorten, who has been featured in Washington CEO and Fast Company, recognizes key similarities between the project management space and supply chain execution space, including market maturity and number of competing solutions.

“Much like Pacific Edge, Coolearth has a unique solution that stands apart from its competitors,” said Hjorten. “The key will be helping Coolearth effectively communicate its key differentiators through its marketing message so it stands apart from the crowd.

Hjorten, who raised over $30 million in venture capital for Pacific Edge, additionally sees Coolearth as a solid investment opportunity for potential VC or angel type funding, and will help the company prepare for such an event.

About Coolearth Software
Coolearth is a leading provider of supply chain execution solutions to food & beverage, chemical, and other process manufacturers. Solutions from Coolearth are designed to fulfill the unique needs of hybrid production facilities requiring integrated warehouse management and shop floor execution solutions. Coolearth products go beyond traditional warehouse management systems built for distribution centers by cutting costs and improving efficiency throughout the entire production facility.

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